Lay, Mary M. “Feminist Theory and the Redefintion of Technical Communication.” Central Works in Technical Communciation.” Eds. Johndan Johnson-Eilola and Stuart A. Selber. New York: Oxford University Press, 2004. 146-59.
Summary: Explores intersections between work in feminist theory and ethnographic studies of collaborative writing in technical communication to illustrate contributions a feminist framework could bring to the field. Argues that feminism’s critique of scientific positivism, the myth of objectivity, and the androcentric bias of science and technology calls for a critical redefinition of the field of technical communication.
Notes:
Lay notes in her introduction to the piece that when it was originally published in 1991, it represented both the beginning of her own engagement with feminist theory and the first time that feminism had been brought to bear on technical communication, making the piece simultaneously naive and brave
Defines feminist theory according to three overarching characteristics: the celebration…
I tuned into the VMAs last night to see a celebration of the dominant force Black women and Caribbean musicians and musics are having on U.S. culture right now. And even though Beyonce’s Lemonade performance was incredible, I was most struck by Rihanna’s extended performances on the eve of her Vanguard Video Award, and even her speech itself, which vocalized the Caribbeanness of the night–almost every song performed had Caribbean musical influences. As Rihanna said of Barbados upon receiving the award, “When I think about the Vanguard Award and receiving this tonight, all I could think of was my country. They’re gonna be so proud, this is the first Vanguard Award to land anywhere close to my country. My success, it started as my dream. But now, my success, it’s not my own. It’s my family’s, it’s my fans’, it’s my country’s, it’s the Caribbean as a whole, it’s women, it’s Black women.”
Riri’s opening performance (watch here), with its bubblegum pinks and dozens of dancers moving in sync, made me think that the existence of Beyonce has pushed Rihanna to craft more total performances than she was inclined to do earlier in her career. Rihanna never was a dancer like Beyonce is, often choosing to stand or sway, or do small unchoreographed Caribbean dance moves as she sang, but on her ANTI World Tour she appears to have pulled out the choreography stops and pushed herself as a dancer and a performer to something larger, more fully Pop. And in her opening performance last night, Rihanna focused on her dance moves, giving a visual performance that captured the attention of the arena and left the assembled celebrities standing and screaming for her at the end.
But what really blew me away was Rihanna’s performance of “Work” (watch here), set over a dancehall mashup track produced (I think, from the digital signature) by DJ Mustard, in which Rihanna appears with a big white t-shirt pulled over her head, a long black du-rag tied over it. Behind her is a riser stacked with dancers participating in her song, this mob of black and brown partiers inspired, too, by Kanye West’s recent performances with stages packed full with his clique. With last night’s dense human scene Rihanna channels the Jamaican club depicted in the first video for “Work,” but she also, by donning the “masque” of drag, troubles the male gaze she solicits in both of the “Work” videos. Grimacing and leering as she dances, in her VMAs performance of the song Rihanna at times makes herself ugly in a way that Beyonce never does, in a way Beyonce actively fought. In this performance of masculine ugliness as well as hyperfeminine sexiness Rihanna reminds us that she is Caribbean in a way that Beyonce, despite her mastery of Caribbean dance moves, will never be and never wants to be. (Depite the political content of Beyonce’s newer work, her identification with Creole culture may mark the edge of her progressivism.) Beyonce’s playfulness stops at the edge of her beauty.
Rihanna performs “Work” at the 2016 VMAs, image via capitalfm.com
In the space of the VMA awards, where Black labor produces white capital, Rihanna’s performance of “Work” is an embrace of the “Caribbean Carnivalesque,” what Caribbean rhetorician Kevin Browne explains is the emergence of folk energies that inhabit “the liminal spaces between revelry and revolt” (14). Negotiating with the space given her by MTV’s neocolonial representational regime (read up on the history of MTV on this one), Rihanna’s performance of “Work” rejects the male gaze that circumscribed the hypersexualized performances of the evening by Beyonce, Nicki Minaj, Ariana Grande, and Rihanna herself. In the context of an album of ballads that sound like something by Amy Winehouse or Adele (themselves ironically the white inheritors of soul), Rihanna’s “Work”–“You see me I fi work, work, work, work, work”–signifies on the gendered, nationalized emotional labor asked of Rihanna to make herself intelligible as a commodity whose Caribbean exoticism is part of her appeal. By performing this much-mocked song with a t-shirt pulled over her head, Rihanna pushes the limits of her white audience’s illiteracies even as she explodes Caribbean ways of celebrating, performing, and critiquing onto an MTV stage. Thus, on a night that left some pitting Beyonce and Rihanna against each other, Rihanna rose to the bar Beyonce sets for all performers today but also showed us what makes her what Queen B will never be – a rude gyal.
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