Your Tumblr Feed Burns Coal

Calling it the “cloud” invokes  a light, airy space where nothing really exists except as water vapor. In fact, as Ingrid Burrington explains in The Atlantic, the industrial and electronic infrastructure that houses the cloud, where individual Internet users as well as public and private institutions increasingly store their files, including photos, video, music, documents, and metadata, is a physical infrastructure of enormous servers and physical cable network that consumes vast quantities of mined precious hard metals, consumes and pollutes water, and runs on on and off-grid electricity produced by coal, natural gas, and green methods like solar and wind. Beyond the private servers that private and public institutions use to store their files, the proliferation of personal cloud-based computing and online research and reading is driving companies to invest in bigger, faster, and more environmentally damaging server farms.

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Servers | Ethan Pines for the New York Times

James Glanz wrote from Santa Clara in 2012 that “a yearlong examination by The New York Times has revealed that [servers as] this foundation of the information industry is sharply at odds with its image of sleek efficiency and environmental friendliness.” Burrington points out that every time you visit a webpage or read a feed that draws content from a stream, you receive signals from several different servers that could even be housed on separate continents.

Sometimes I think of this environmental toll when I scroll through my tumblr feed, which looks like this

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and this

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and sometimes like this

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all while the TV show I am streaming on my laptop plays commercials. When I’m done scrolling and watching, I go plug my laptop and my phone into their chargers, where they draw more electricity from the grid which, where I live, PG&E claims draws half of its power from green sources.

(I figured out how generators work while researching this post. Basically something has to make a copper coil spin really fast through a magnetized space, which generates electricity. The spinning can come from water or wind turning physical blades, or from an engine combusting coal or natural gas to boil water into steam which then turns a turbine which spins the coil.)

But beyond the environmental impacts of using electricity, I think what is most obscured to us as Western technology users is the reality that every piece of electronics we use is made out of rare earth minerals that are largely hacked out of the earth by hand. That these incredible technological products keep getting better and faster (thus enabling them to draw more electricity and receive data from more servers) even as they remain affordable to us global consumers is a result of exploitation at every level of the chain of production. For me to be able to afford a new tablet and for that tablet’s manufacturer’s stock to also rise by collecting profit on the sale, the miners need to not be paid enough; the factory workers need to not be paid enough; the transport workers who ship the pieces around need to not be paid enough; and the parts themselves need to not be priced highly enough. High enough for what? For all parties involved in producing the tablet to retain enough of its value to afford the damn thing, just like I can.

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the Gehry-designed Guggenheim Bilbao in Spain, which is covered in titanium – via architecturaldigest.net

Incredible amounts of rare earth minerals are pulled from the earth in infinitesimal quantities on an unfathomable human scale every day. Tin is mined out of mudpits in Indonesia. Coltan, which is used in almost all smartphones, cell phones, and laptops for its unique ability to hold an electric charge, is mined by hand in the Congo and increasingly mined in Columbia and Venezuela; it is described as a “conflict mineral” and a “strategic mineral,” which means–it causes war? It is worth war? People not in the Congo and Columbia are so obsessed with it that they will accept eternal war as a condition of receiving their coltan?

Did you guys read this New Yorker piece about how Peruvian miners chip gold by the flake out of the Andes in Peru? (It was really good.) Appreciating the preciousness of precious metals really underscores the grossness of Frank Gehry’s ugly aluminum buildings.

And then, on top of everything else, when our insatiable desire for new things and investors’ insatiable desire for stock prices to go up demands that hardware manufacturers push out new products that replace the old ones, we throw them away, and create e-waste that fills landfills or, when incinerated, dirties our air.

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E-waste in Lagos, Nigeria | Margaret Bates, via technology.org

Sometimes when I spend too long scrolling through Facebook or Tumblr I feel gross because I know I don’t need to know more about what outfit Rihanna wore when she left her New York apartment yesterday. But in fact, there is a deeper ethical reality behind the metallic taste in my mouth: these new media habits of ours, which have supplanted the more sustainable habit of picking up a dictionary with the electronic choice of asking MerriamWebster.com, actually waste electricity, waste water, waste air, and waste people’s lives. There is actual environmental value in playing the guitar, reading a book, going for a walk, or continuing to argue about something instead of Googling it. Because, to put it concisely, your Tumblr feed burns coal, and the teens who mined the minerals in your smartphone were paid even less than the twentysomethings who assembled it.

You can read an expanded version of this post on Medium.

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